K-Beauty is globally recognized for its innovative skincare and makeup products, and many K-pop idols swear by certain brands to maintain their flawless, camera-ready looks. If you've ever wondered what BTS, BLACKPINK, and other idols use, this guide will introduce you to the Korean beauty brands loved by K-pop stars!
1 VT Cosmetics (BTS’ Favorite!)
What Makes It Special?
VT Cosmetics collaborated with BTS to launch the VT x BTS Cica Line, a skincare collection designed for sensitive skin. The Cica Cream became a best-seller, thanks to its soothing and hydrating properties.
Must-Try Products:
- VT x BTS Cica Cream – Calms irritation and strengthens skin barrier.
- VT x BTS Collagen Pact – A cushion foundation for a dewy finish.
Where to Buy:
- Olive Young, YesStyle, Stylevana
2 Hera (BLACKPINK Jennie’s Signature Look!)
Idol Fans: Jennie (BLACKPINK)
What Makes It Special?
Jennie has been the face of Hera for years, making their lipsticks and cushion foundations a must-have for fans. Her go-to lipstick shade? Hera Sensual Powder Matte #337 – a stunning peachy-nude tone.
Must-Try Products:
- Hera Sensual Powder Matte Lipstick – Jennie’s signature color!
- Hera Black Cushion – A high-coverage cushion foundation used by many idols.
Where to Buy:
- Hera official stores, Lotte Duty-Free, Sephora Korea
3 Mediheal (BTS & TWICE Love These Masks!)
Idol Fans: BTS, TWICE, SEVENTEEN
What Makes It Special?
K-pop idols love Mediheal sheet masks to keep their skin hydrated and clear before performances. BTS even did a collaboration with Mediheal, promoting their famous face masks!
Must-Try Products:
- Mediheal NMF Aquaring Ampoule Mask – Super hydrating!
- Mediheal Teatree Care Solution Mask – Fights acne and soothes skin.
Where to Buy:
- Olive Young, Amazon, Stylekorean
4 Amuse (NewJeans’ Minimalist Glow!)
Idol Fans: NewJeans, aespa
What Makes It Special?
This vegan K-beauty brand is known for its soft, natural makeup look that idols love. NewJeans’ Hanni has been spotted using Amuse Dew Tints, which give a light and fresh color without feeling heavy.
Must-Try Products:
- Amuse Dew Tint – A glossy, moisturizing lip tint that lasts all day.
- Amuse Soft Cream Cheek – Gives a natural, dewy flush.
Where to Buy:
- Olive Young, Amuse Official Website, YesStyle
5 Laneige (Used by BTS & IU!)
Idol Fans: IU, BTS’ RM & Jimin
What Makes It Special?
Laneige is famous for its moisturizing formulas, and many idols use their lip mask to keep lips smooth before performances.
Must-Try Products:
- Laneige Lip Sleeping Mask – Idol-approved overnight lip treatment.
- Laneige Water Bank Cream – Hydrating and lightweight for glowing skin.
Where to Buy:
- Sephora, Olive Young, Amazon
6 Moonshot (BLACKPINK’s Own Beauty Line!)
What Makes It Special?
Moonshot was created by YG Entertainment, and BLACKPINK members use Moonshot’s cushion foundation for their flawless stage looks.
Must-Try Products:
- Moonshot Micro Setting Fit Cushion – Long-lasting, lightweight foundation.
- Moonshot Cream Paint Lip Tint – Bold colors that last all day.
Where to Buy:
- Moonshot Online, YG Select, StyleKorean
7 3CE (The Trendiest Makeup Brand!)
Idol Fans: aespa, IVE
What Makes It Special?
Known for its chic and trendy aesthetic, 3CE (by Style Nanda) offers Instagram-worthy packaging and high-quality makeup.
Must-Try Products:
- 3CE Velvet Lip Tint – Soft matte lips, loved by idols.
- 3CE Mood Recipe Eyeshadow Palette – Neutral tones perfect for K-pop looks.
Where to Buy:
- StyleNanda Stores, Sephora Korea, Olive Young
8 Sulwhasoo (Luxury Skincare Loved by Jisoo & Suzy!)
Idol Fans: BLACKPINK’s Jisoo, Suzy
What Makes It Special?
Sulwhasoo is Korea’s top luxury skincare brand, blending herbal ingredients with modern skincare science.
Must-Try Products:
- Sulwhasoo First Care Activating Serum – A hydrating serum used daily by Jisoo.
- Sulwhasoo Concentrated Ginseng Cream – Anti-aging and firming effects.
Where to Buy:
- Sulwhasoo Flagship Stores, Lotte Duty-Free, Sephora Korea
Where to Buy These K-Pop Idol-Approved Beauty Brands
Sephora Korea – Carries luxury K-beauty brands like Hera & Laneige.
YesStyle & StyleKorean – Global shipping for K-beauty lovers worldwide.
Amazon & Shopee – Some brands have official stores on these platforms.
Final Thoughts: Get the K-Pop Glow!
K-Pop idols always look flawless—and now you know their beauty secrets! Whether you want Jennie’s chic lip color, RM’s favorite skincare, or NewJeans’ fresh glow, these brands will help you achieve that K-pop look!
Which beauty product are you excited to try? Let us know in the comments!
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